'It's exciting to engage in the sports enthusiasm in this town and offer new gaming revenue and more tax revenue for the city.'

'If you can't see the Bucks or Brewers at the stadium or Fiserv Forum, this is going to be the place to be,' Ortiz said. Ortiz said it's too soon to name the construction price tag, but the theater space will undergo an extensive conversion to become 'the premiere regional sportsbook experience,' centered around a 120-foot video screen that can broadcast multiple games at once - or occasionally one high-interest game - and offering patrons food and a full-service bar. 'We are able to provide that next-level experience.' 'It is going to exceed what you experience at a normal sportsbook,' property Chief Executive Officer and General Manager Dominic Ortiz told the Journal Sentinel. In its place, Potawatomi will offer another exclusive venue in Milwaukee - a sportsbook allowing guests to gamble on sporting events, following approval from Gov.

Some acts only played the theater when they came to town, and Northern Lights also booked shows with legends and veteran performers who typically would play far larger venues in town. In a city with no shortage of music venues, Northern Lights was the only theater of its kind, seating just 600.